Tour de France – CHALKBOT

I saw this in the paper this morning and I loved it immediately and thought it was worth a mention…

In this years Tour de France, cyclist Lance Armstrong will use his appearance in the race to promote the worldwide fight against cancer. “Chalkbot” writes the publics messages of support and hope on the roads of France. You can send your message either by SMS through the Live Strong website or via the chalkbot twitter page:

http://www.nike.com/nikeos/p/livestrong/en_US/chalk_messages

http://twitter.com/chalkbot

It’s worth checking out how these images look. Typographically on the roads, I think they are beautiful. Here are some images – there are more in the photo gallery on the Live Strong website to see:

chalkbot chalkbot02

Here is a video about Chalkbot works:

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